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DON’T BELIEVE THE
E-HYPE! How
often do you get an email prompting you to advertise your business on a
website? First
of all, if you did not subscribe to that website to receive their emails,
then you have been Spammed, which by European law is considered unlawful
solicitation and is subject to a huge fine, However, if you decide to read
it and see what they have to offer, you can do so at your own risk. After
you take a look around the website, you might consider placing an
advertising banner or link option. But first – you must ask some very
important questions to see if your money will be spent with wisdom.
If
the website that is soliciting you for advertising cannot answer all of
these questions – then forget it! The
hits and visitor ratio gives you a look at how well the website is
functioning out there in the big World Wide Web. Most websites I have seen
in Spain are not calibrated to draw in a dead fish, let alone a substantial
amount of eyeballs needed to make your marketing money pay off. Confident
websites will happily show you a link that will take you to their statistics
programme, which profiles all of their website’s details. In the profile
you will be able to see for yourself, all of their visitors per day, month
and year. You will be able to see what countries they come from and what
time they surf the site to gain their information. You will be able to see
also, what parts of the website are drawing the most visitors. Progressive
website have an “inhouse” subscription-base of users who have logged
onto their site for some reason. Perhaps they have become members in order
to receive a free newsletter or some other option that is emailed directly
to them. In other words, these websites have subscribers who want to
interact with them and that is good for you and your company: hence, their
subscribers become your future clients. Focused
websites know who is their target market and they know what type of
information to showcase in order to please their market share. The content
of the website will clearly demonstrate their niche with well-written
articles and other free information to drag in the clients. If their market
profile is not going to suit your clients, then advertising on that website
is not for you. Performance
websites will have done their due diligence and they will have a super good
ranking in all the search engines. An easy way to check a website’s
ranking is to visit http://alexa.com
and type in the name of the website. Asking
about their website developer is good practice as well. A good website
developer has been in the Internet business for some time and hence has a
portfolio of websites to showcase. Unfortunately, this business has a giant
amount of conmen who take advantage of your naivety about the Internet. They
can sell you a load of crap if you don’t watch out. The easiest way to
know if a website developer is reliable is to simply type their full name
into any search engine. If they are genuine, then their name will come up
all over the web. A good developer leaves their trademark on many things
from websites to billboards to forums. Face it – you wouldn’t hire
someone if you didn’t research their past work experience in the real
world… so why should it be any different in the Internet business? More
Information & Advice on Internet Consumer Awareness
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