Better Business Networking with Streaming Video

Reported by Karla Darocas

Published by – Female Focus. Magazine – January 2007

Thanks to streaming video technology, there is now a better way to communicate, do business and save money.

Yes, streaming media is the latest technology for the simultaneous transfer of digital media (video, audio and data) in real-time over the Internet or local Intranet with no download wait.

Streaming Media Conference West 2006: Featured Video

It allows you to view a video on your computer without waiting for the entire clip to download and without the file taking up space on your hard drive. 

The benefits of streaming video have made themselves very clear, and the cost saving factors of this technology are making its uses very attractive. Streaming video can utilize itself as an educational or business seminar – or a friendly video mail - or it can be a video that is incorporated or “embedded” into your current website – or it can be an interactive online video forum or conference. Video streaming makes a message more powerful, clear, and effective.  

So – what can online streaming video messaging and video-on-demand do for your business?

  • Extend your product, service or event to a wider and larger audience
  • Reduce travel expenses with online conferencing
  • Attract publicity / deliver newsletters / make new friends and contacts
  • Minimize consumption of management time
  • Demonstrate a product in use or facilitate product repairs
  • Greatly reduce costs associated with marketing offering TV-like advertising over a home computer
  • Direct delivery of product / service / educational materials to consumers desktop
  • Increase customer and employee acquisition and retention
  • … And the list is endless.

Home users and businesses are banking on the power of video to put the feeling of “high touch” back into “high tech”. With a web cam and a good streaming video programme and provider – you can reduce costs and increase revenues – plus – many are creating entirely new industries and business models from the technology.

Regardless of your product or service, there's nothing quite like the power of web site video to capture the interest and imagination of your visitors and help get your message across. Streaming video gives you the power to demonstrate, educate, inform, inspire, motivate and even entertain more effectively.

Associations such as the Women in Business Club of Spain (WIBC) will be incorporating this advanced technology in the new year – making this club a step ahead of the other networking clubs by offering its members online networking sessions with streaming video conferences, seminars and messaging.

EXTRA DATA

Everyday people are raking in $1,000.00 - $4,500.00 in a single day by tapping into the next great growth opportunity- Webucation.

Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time:

"Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

"The growth for education and training will be in continuing adult education. Online delivery is the trigger for this growth, but the demand for lifetime education stems from profound changes in society. We live in an economy where knowledge, not buildings and machinery, is the chief resource and where knowledge-workers make up the biggest part of the work force." Peter Drucker (Forbes Magazine)

Despite the fact that teens and college students account for a big chunk of the online video audience, BIGresearch estimated last month that the average age of U.S. viewers is an ancient 39. And according to data compiled by Nielsen/NetRatings, comScore and Quantcast, Web surfers ages 35 to 64 make up anywhere from 48% to 65% of YouTube's audience.  

When asked by the Online Publishers Association in March how they respond to online video ads, an impressive 31% said they checked out the company's Web site, while 14% went to a store to check out the product and another 14% requested more information.

Hallerman estimates that U.S. online video advertising spending will total about $410 million this year, $775 million in 2007 and $2.9 billion in 2010.

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Contact: Karla Darocas – info@Darocas.com
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